With over 20 years of experience Personal Identity is an Italian company specialized in decoration projects and supply of high-end furnishing accessories for private residences, superyachts, private aircraft and corporate offices.
What we do
The service, based on a one-of-a-kind project grants a “one stop shop” experience, i.e. having a single reference for the supplies of accessories for both interior and exterior decor. Personal Identity handles every stage of the decoration project, from the initial analysis of the desiderata up to the final supply and the worldwide products delivery, with a constant quality control. We are an authorized retailer of over 150 luxury brands and we work with the best artisans on the market, providing the most complete range of porcelain, glassware, tableware, leather goods, linen, contemporary art objects and any other type of high-end accessory for interior and exterior decoration, displayed in the large showroom in the headquarter in Parma, Italy.
Personal Identity also possesses a unique expertise on the design market of bespoke objects produced through a network of excellent artisans in Italy, accurately selected throughout many years of experience and meticulous research, with several dozens of unique pieces made.
The decoration, quintessence of an environement style, finds in the italian spirit the extraordinary ability to create beauty in the name of absolute quality and good taste.
Ilaria Calunga
Art Director Personal Identity
Italian style
The Great Beauty.
Italian style is the ability that Italians have to turn the ordinary into extraordinary, in any field. From Leonardo da Vinci to Michelangelo, from Brunelleschi to
Andrea Palladio, passing through Gio Ponti, Achille Castiglioni and Renzo Mongiardino.
Italy, the cradle of creative talent and beauty, stood out over the centuries for its good taste, its craftmanships and its art of know-how. A land where design and style are expressed and completed through a creative and elegant spirit that has its roots in the Renaissance culture.
The decoration, quintessence of the style of an environment, finds in our Italian identity a unique heritage and the extraordinary ability to create beauty in the name of absolute quality and good taste.
Who we are
With over 20 years of experience Personal Identity is an Italian company specialized in decoration projects and supply of high-end furnishing accessories for private residences, superyachts, private aircraft and corporate offices.
Under the guidance of Ilaria Calunga the company relies on a team of talented multilingual professionals including architects specialised in interior decor, fabric, crystal and porcelain experts, graphic designers, logistics, delivery and quality control managers. The company works for a wide and diversified international private clientele and cooperates with architects, interior designers, real estate developers and shipyards providing them with a unique specialist service on high-end decor.
Personal Identity was the first company in Italy to offer a specific one stop shop service on decoration, offering a wide selection of 150 high-end brands.
Showroom
Our showroom is located in Parma, a UNESCO city for gastronomy in the middle of the so called food valley, and is surrounded by the greenery of a country villa. Parma
A few steps from Milan, we offer one of the most complete exhibitions on the Italian market of high-end accessories for the decoration of renowned environments.
The Showroom is divided into thematic areas and product specializations, allowing the clients to set the various stages of a project in a single visit, choosing every detail.
The space has a “central stage” that is set up according to the customer and the project in progress, making every visit exclusive and unique. Displayed in our exhibitors and in our shelves a visitor can find more than 60 porcelain brands, 1,500 types of crystal glasses, modern and classic silverware, 5,000 samples of bed linen and towels, 250 vases and sculptures, 10,000 squares of fabric, wood and leather accessories with almost 2500 colour variations plus an endless range of luxury accessories of all kinds.
Brand selection
Personal Identity is an authorized retailer of over 150 luxury brands and works with the best artisans on the market, providing the most complete range of porcelain, glassware, tableware, leather goods, linen, contemporary art objects and any other type of high-end accessory for interior and exterior decoration, displayed in the large showroom in the headquarter in Parma, Italy.
We also possess a unique expertise on the design market of bespoke objects produced through a network of excellent artisans in Italy, accurately selected throughout many years of experience and meticulous research, with dozens of unique pieces made.
Among the main brands we enumerate: Hermes Tableware, Hermes Parfums, Christofle, Lalique, Baccarat, Venini, Daum, Loro Piana, Armani Casa, Dedar, Daum, Linley, Meissen, Herend, Raynaud, Robbe & Berking, Ercuis, Haviland, Zegna, Agnona, Buccellati, Moser, Saint Louis.
Individual image
Personal Identity presents an original and exclusive service that bestows new centrality and creative flairs to the concept of personal branding. Valorising an historical tradition that has a solid approach, the company develops the client’s visual identity through an individual project, built on specific features and personal peculiarities. Essentially, a tailor-made service that goes beyond trends and introduces a new concept of luxury and personalisation.
Personal identity’s creative team focuses on conceiving a logo or a personal emblem, an original graphic image that enables the definition of a specific visual identity, a unique and unrepeatable figure that distinguishes the self, his objects and even his dearest pets.